Building key carrier with
tactile and visual differentiation.
I created an elegantly simple device for holding keys that featured visual and tactile feedback
I worked on:
Human-Centered Product Design
market research, user interviews, concept generation
passed portability, removability, and ease of use test
People Carry Multiple Keys
Interviews revealed that adults generally carry 4-8 keys of all sizes and shapes and develop strategies to identify them, such as memorizing key placements, mnemonic devices, physical alterations, and using flashlights in the dark.
Existing key products did not allow for differentiation of many (4+) keys and were often bulky, unaccommodating to car or mail keys, and lacking aesthetically.
Our goal was to create a solution that could adapt to accommodate all types of keys. After a brainstorming session, we prototyped our three most promising ideas.
Key Pocket Knife
To narrow down our solutions, we created a persona and a set of design requirements, primarily focused on removability and tactile differentiation, that we could later use as a way of calculating our defined "success" of the final product.
Concept Generation - Round 2
With these new parameters, we improved upon our brainstormed ideas from the first concept generation and ended up with two final ideas:
the key house
the acrylic swivel