Reimagining the customer store
experience 3-5 years in the future.
I advanced future store concepts for the Store Innovation team through user data analysis, market research, and digital prototypes.
I worked on:
Global Coffee Retailer
UX Design Consultant
Sketch, Figma, Adobe XD
digital experience will be tested in the coming month
Advancing Store Concepts
As a UX Design Consultant at a Global Coffee Retailer, I brought my design background to the 5 person Store Innovation Team. During the three month assignment, I spearhead two individual projects and worked on a number of deliverables presented to top company executives including:
paper / low-fi / hi-fi prototypes
user data analysis
innovation best practices presentation
competitive research on price points and offerings
synthesis of human-centered design thinking tools
Understanding Future Customer Needs
To identify next steps for evolving the store concepts, I analyzed user data from 270 survey participants both quantitatively and qualitatively. I categorized data to reveal patterns in user preferences and synthesized key user reactions that revealed opportunity.
Designing a Digital Prototype
I noticed that participants in the first survey struggled to grasp the store concepts so for the next iteration of testing, I designed a digital prototype that was more experiential and immersive to solve this problem. This digital prototype collected participant input in real-time, removing the need for a costly external survey tool.